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  PUBLISHER'S NOTE
  Many years back in Alma Ata, the community of nations of the world wholeheartedly sup ported WHO’s call for "Health for All" by the year 2000 AD. As we proceed towards the dawn of the 21st century, we should perhaps pause and reflect why we could not substantially achieve this goal.
We live in a world where one third of the global family has access to everything that is essential for a healthy existence. But unfortunately most of these privileged societies are gradually embracing a lifestyle which is a cause of countless health problems. As they become conscious of these emerging threats, health destructive industries like Tobacco, Alcohol etc. started aggressively promoting their products among the middle class people in developing nations, who have just achieved a level of livelihood where they can be reasonably healthy. However, almost one-third of our people continue to live under deprivation in spite of the fact that the newly independent nations of the South have made remarkable progress in the last five decades compared to the period they were under colonial rule.
We made serious efforts, with a great degree of commitment, to reach the communities who live without essential food, shelter, drinking water or health services, but we lacked in sensitivity to appreciate their crises. We thrust our preconceived solutions to tackle their problems. This was perhaps due to our centuries of biased view that the poor are uneducated and ignorant. Gradually, but surely, we have diluted the spirit and content of Primary Health Care so forcefully recommended at the Alma Ata. We thrust our preconceived solutions to tackle the problems of the deprived. We reach them with Polio campaigns while they are dying from the lack of safe drinking water. Nutritionists have figured out details of calories and grams and have worked out efficient growth charts, while the basic cause of malnutrition like low wages, land reforms and equity remain unattended. While planning health programmes for the poor countries, we barely look at their health traditions, which were evolved through thousands of years of trial, error and experiments. We flood these communities with our sophisticated MIS and IEC materials without bothering to build on the systems and forums of the traditional communities which have helped them survive through centuries. We enthusiastically commission advertisement agencies to promote health campaigns. They are also the large beneficiaries of the publicity budget of health destroying industries. On the whole, the situation can be best summed up by an African proverb "Until the lions have their historians, history of hunting will glorify the hunter".
Wherever there has been effort towards sustainable health and development through decentralized planning, working with the community, building on their knowledge base, in an atmosphere of mutual trust and confidence, the result has been rewarding. This is evident from numerous grassroots level initiatives all over the world. Can we learn from these experiments and agree on a paradigm shift in our future mission?
There are proven solutions to the problems which cause ill-health in developing countries. Solutions for many of them lie in wider areas of socio-political action. But on the other hand, solutions to the emerging health problems of developed countries lie in slightly hard, uncharted areas of human behaviour, social transition and materialism. There may be some solutions of these problems in the traditional societies of the South.
Most influential philosophers across the world prescribe that the ultimate fulfillment of life (Nirvana) is possible through human existence which keeps a balance between ‘Artha’ (earning livelihood), ‘Dharma’ (spiritualism) and ‘Karma’ (pursuing creative faculties). In our lives today, the spiritual dimension is being replaced by a blind pursuit of consumerism. For a healthy human society and a livable earth, it is imperative that this balance is restored. As Gandhi said "the world has enough for everybody’s need, not for everybody’s greed.
As we walk towards the new millennium, we should seriously reflect upon the fact that our civilization is so totally driven by market forces. There can be little doubt that the greatest economic force now sweeping through the health care system worldwide is also that of the market. Health is a vital human good and medicare plays a key role in promoting it. Totally commercializing it even for the sake of choice and efficiency runs a potent risk of submitting it to the market-forces. The integrity of medicine itself is at stake.

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