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INTRODUCTION
Organization
Development (OD) is about change. OD is a body of
knowledge about planned change in organizations and other
work-settings where people tend to concerge to achieve
certain agreed goals and objectives.
The environment in which most organizations function
today is constantly changing. Therefore organizations
need to appropriately change to cope with the external
change. Secondly, organizations and systems may need to
change because they function in a static environment or
an oppressive environment. In this case both the
organization and environment would need to change.
A third situation when change may be required is when the
systems, structures, processes and technology (SSPT)
prevalent in an organization are inappropriate to the
goals (G) of the organization. Sometimes goals may need
to be changed to match the SSPT.
Most organization development effort necessitates some
change at one or more of the following levels.
- Within the individual
(intra-personal)
- Between individuals
(Inter-personal)
- Between groups
(inter-group)
- Between organization
and environment
- Various
groups/systems in environment and the
organization.
The basic assumption of OD
theory and practice is that change can be planned for and
managed by an insightful diagnosis of the prevalent
situation in the organization and by suitable followup
action.
Traditionally, OD has placed a great deal of emphasis on
the laboratory approach to learning. This
approach has increasingly focussed on here and
now processes, with simultaneous emphasis on
feelings and emotions, as well as tasks, ideas and
concepts. It also gives a very important place to the
individuals ability to give and accepts feedback
about reality. The group is present to put together
individual perceptions so as to form a workable plan of
action for change. The group also is expected to provide
emotional support and meaning to the individual
especially in relation to work.
It is because of these and other historical reasons there
has been in OD quite frequent use of behavioural science
insights and tools.
WHY OD IN HEALTH
CARE ?
The analysis of
the present health care situation in Chapters 1-2
explains why we need change in the health care system.
Health care systems in India need to become more
accessible and affordable to the poor and the unreached.
The process of seeking health has to become a liberating
process and not a dependency-creating one. This process
also requires prioritising plans, funds, activities,
etc., in accordance with the needs of the health of the
poor and the marginated.
The major mode of delivery in allopathic health care has
been through hospital based curative systems. However,
any rational analysis of third world health care systems
would lead one to conclude that hospitals and the medical
culture they promote are quite at variance from the goals
of community health. Nevertheless it is a fact that that
enormous amounts of health resources have been ( and
continue to be) invested in the hospital system.
Therefore instead of abandoningthe hospitals as useless
it seemed possible that through a process of planned
chnge at the personal, interpersonal, organizational and
community levels, hospitals can be made more community
health oriented. It was envisioneed that through this
process, hospitals would devote ultimately a major part
of their resources to the community health approach of
transferring medical skills and management of resources
as much as possible and necessary to the community. (Even
in a community health care system, we do need hospitals
as referral centres for secondary and tertiary care).
Also on a prioritised basis community health care
emphasis will be onprecention of disease, and with
prevention an enquiry into the roots of the
disease-poverty cycle would be undertaken by those in
charge of medicl care.
OD was seen by the Health Care Administration Education
(HCAE) team 2 as a useful tool for this change,
especially as OD literature tended to focus on
operationalisation of concepts like collaboration,
confrontation, authenticity, trust, support,and openness.
For instance, one author defined OD objectives as :
- To increase the level
of trust and support among organizational
members.
- To increase the
incidence of confrontation of organizational
problems, both within groups and among groups,
contrast to "sweeping problems under the
rug".
- To create an
environment in which authority of assigned role
is augmented by authority based on knowledge and
skill.
- To increase the
openness of communications laterally, vertically,
and diagonally.
- To increase the level
of personal enthusiasm and satisfaction in the
organization.
- To find synergistic
solutions to problems with great frequency.
- To increase the level
of self and group responsibility in planning and
implementation.
A typical OD process would
start with the external/internal consultant assessing the
readiness of the organization for change (phase-I),
followed by formal entry, diagnosis of the problem
(phase-II), implementation, termination and self-renewing
phases (phases III, IV& V).
The range of planned programmatic activities that client
organizations and OD consultants participate in during
the course of an OD programme are called OD
interventions. Two days of classifying OD interventions
are given in Tables 1 and 2.
HEALTH CARE
SYSTEM APPLICATIONS
Over aperiod of 10
years (1973-84) OD was used as a major means to bring
about change in hospitals by the Health Care
Administration Education (HCAE) team at the Voluntary
Helth Association of India (VHAI).
OD concepts were also applied at the level of
socio-religious congregations and groups who were
involved in hospital based or curative health care by and
large (see Table 4).
Table 1
OD Intervemntions Classified by Two Independent
Dimensions :
Individual - Group and Task - Process
| Tasks
vs processes |
Individual vs Groups
Dimension |
| Focus
on Task Issues |
Focus on the Individual |
Focus on the Group |
| |
Role analysis technique Education :
technical skill also decision making, problem
solving, goal setting, and planning |
Technostructural changes Survey
feedback Confrontation meeting |
| |
Career planning
Grid phase 1 |
Team-building sessions
Intergroup activities Grid OD phases 2,3 |
| |
Some forms of job enrichment and
management by objectives (MBO) |
Some forms of socio-technical
systems |
| Focus
on Process Issues |
Life Planning |
Survey feedback |
| |
Process consultation with coaching
and counseling of individuals. |
Team-building sessions Intergroup
activities |
| |
Education : group dynamics, planned
change |
Process consultation Family T-group |
| |
Stranger T-group |
Grid OD phases 2,3 |
| |
Third party peacemaking |
Gestalt OD |
| |
Gridphase 1 Gestalt OD Transactional
analysis |
|
| Source : Wendell L. French.
Organisation Development (new Delhi,
:Prentice - Hall, India, 1983). |
Table
2
Intervention Typology Based on Principal Emphasis of
Intervention
in Relation to Different Hypothesized Change Mechanisms
| Hypothesized Change
Mechanism |
Interventions Based
Primarily on the Change Mechanism |
| Feedback |
Survey feedback
T-group
Process consultation
Organisation mirroring
Grid OD instruments
Gestalt OD |
| Awareness of Changing or
Dysfunctional Sociocultural Norms |
Team-building
T-group
Inter group interface sessions
First three Phases of Grid OD |
| Increased Interaction and
Communication |
Survey feedback
Inter group interface sessions
Third-party peacemaking
Organisational mirroring
Some forms of management by objectives
Team building
Technostructural changes
Sociotechnical systems |
| Confrontation and Working for
Resolution of Differences |
Third-party peacemaking
Intergroup interface sessions
Coaching and counselling individuals
Confrontation meetings
Collateral orgnisations
Organisational mirroring
Gestalt OD |
Education Through
(1) New Knowledge
(2) Skill practice: |
Career and life planning
Team building
Goal setting, decision making, problem solving
planning activities
T Group
Process consultation
Transactional analysis |
| Source
: Ibid |
Table
3
Summary
of OD Interventions by the HCAE Team
- Personnel
Department is set up and functioning with
statutory policies and procedures and a
personnel manager. (None existed before.
There was little concept of statutory
obligations given given the nature of
voluntary hospitl histories).
- Billing
Department : Controls introduced.
Collections toned up.
- Accounts
Department: Financial controls, and
better, and better costing management.
- Pharmacy:
Improved by functioning pharmacy and
therapeutics committee, setting up of
hospital formulary, getting unit dose up,
controlling durg leakage, etc.
- OPD:
Reorganization for easier patient flow
and mutual communication.
- Medical
Records: Reorganisation for better and
relevant information. (No organised
patient records existed before in many
cases).
- Maintenance :
Preventive maintenance programmes,
short-term, long-term training programmes
for health equipment maintenance.
- Inventory
systems and procedures set up throughout
the institution.
- Nursing :
Training for new roles and team building.
Workload studies.
- Manpower
Requirement Studies.
- Top Team
Management : Training for new roles, team
building, role analysis negotiations.
- Goals,
Mission : Clarification of long and short
term goals, and of philosophy;
socio-political analysis.
- Conflict
resolution, process interventions, peace
making.
- Communication
systems: Organization Development Cells,
Departmental Head Meetings, Joint
Department meetings, efforts towards more
participatory management.
- Governing
Board : Value clarification, functional
meetings, organizational restructuring
and simplification.
- Personal
Growth : Growth groups, team building
exercises, etc.
|
Table
3 : Phases in Health Care Systems Change
| Supporting Processes |
Governing Board Level |
|
|
|
|
| |
Pain in the organisation
Need for change experienced
Environmental pressures
Decision to improve management |
Decision to seek external help |
Clarification of philosophy and
objectives
Active role in supporting changes
Self education in hospital and related matters
Linkage with external resources |
Support and reinforcement and
objectives
Stock taking
Review
Long range planning |
Power shared
Community represented on governing board |
| |
Top Management Level
-Decision to send key personnel for training |
Interest in problem identification
Providing accessibility of data
Openness to feedback
Good communication and support |
Readiness for change
Setting aside resources for implementation
Commitment to goal
Flexibility to try new behaviour |
Confidence in own resources
-Trust, support and openness increased
Risk taking |
Higher self esteem
Pride in accomplishment
Creativity |
| Growth Phases : |
(1)
Personal Growth |
(2)
Personal Growth |
(3)
Interpersonal Growth |
(4)
Organizational Growth |
(5)
Community Growth |
| OD Phase |
Entry: |
Diagnosis |
Implementation |
Termination |
Self- Reviewing |
| Intervention |
change in individual management
style
application of management techniques at
department level
Personal change |
internal-external team problem
analysis
setting up action plans
agreement on norms of client consultant
relationship |
improvement in top management team
work
Systems changes accounting, personnel materials,
etc
change of leader style
creation of new functions |
Change in organization climate
-owning of change
Positive attitude towards innovation particularly
at the top |
OD cell continues growth and
diversification to cope relevantly with
environment
Better service at lower cost
Community participation and involvement |
| Relevant Inputs |
Organizational diagnostic
study, TA and Psychotherapy, |
|
|
|
| |
Lab methods
.............................................................................................................. |
| |
|
Role
Analysis Technique, conflict resolution, problem
solving, budgeting control systems, performance
review,
etc.............................................
Planning, goal setting, job redesign, cost
accounting, etc..................... |
Source
: Carol Huss. An Approach to Health Care
System Change.
(VHAI, New Delhi, 1975). |
We began with an
initial visit to assess readiness of the staff to be
involved in such an OD effort, outlining plans and
setting dates for the initial diagnostic study (which
preceded such OD efforts). We would identify perssons
within the organisations who would be involved in the
study, and speak withthem. Then our external team would
come nd work with an internal team to conduct the
organizational diagnositc study. Depending on the size of
the hospital, we would set the time, but usually would
complete the study in a week. On the last day we would
give a report to the top management, and in some
hospitls, to all the staff. We had a wide range of
reactions - ranging from violent rejection of us and our
work, to fullscale acceptance and working through to
achieve set goals. In several cases we advised closure.
One hospitals did close, and after an interval of 10
years, was again reopened, with high level
professionalisation, a long list of specialists,and an
alarming deficit which is snowballing.
Most hospitals did improve after the study, sometimes
with our help, and sometimes their own.
Examplesof results of such improvements ranged from
systems and procedures to decision making processes, and
structural reorganisations. We ensumerate in brief in
Table 3.
There are published 1-3 and unpublished studies 4 and
reports 5 of these efforts (a few of the latter are
accessible withthe authors).
One case study is given in Appendix 1 as an illustration.
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